Product story
AXE Black 12H Fragrance Body Wash (400ml)
Product context
What it is used for
AXE Black body wash with 12-hour long-lasting fragrance. Clean, sophisticated black scent for all-day confidence.
Use case
AXE Black 12H Fragrance Body Wash (400ml) sits in the Personal Care portfolio. The product story should explain the routine, occasion or retail shelf problem it solves before the visitor opens a commercial enquiry.
Benefits
- Helps a customer understand the personal care need before comparing items.
- Connects AXE to its supplier, category and range context.
- Keeps the product connected to brand, category and supplier context.
Facts and details
- Final ingredient, certification and manufacturer facts should be verified from official supplier assets.
- Narrative copy should be original Trade-Roots copy, not pasted from manufacturer websites.
- Every product should carry asset-rights notes before production launch.
Brand and supplier context
Axe
Axe has revolutionized personal fragrance for men with innovative spray formulations and distinctive scents.
Category
Personal Care
Supplier
Unilever Portfolio
Role
Range review item
Structured details
Type
Body wash / shower gel
Scent
Black - sophisticated clean
Duration
12-hour long-lasting fragrance
Performance
All-day confidence
Formula
Cleansing and moisturizing
Enquiry
Add this product to a buying conversation or range review.
More from AXE
Body Spray Black
View product
Body Wash Apollo
View product
AXE Dark Temptation Antiperspirant Deodorant Stick (50g)
View product
AXE Black Antiperspirant Deodorant Stick (50g)
View product
AXE Phoenix Antiperspirant Deodorant Stick (50g)
View product
AXE Wild Spice Deodorant Body Spray (150ml)
View product
AXE Gold Temptation Deodorant Body Spray (150ml)
View product