01
20+
Brand portfolio
Mapped brand worlds across personal care, home care, pantry, specialty and lifestyle categories.
East Africa Route-To-Market Partner
Bringing world-class brands to East African shelves.
Trade-Roots connects global manufacturers, premium brands, retailers, wholesalers and institutions through a trusted route-to-market distribution network built for visibility, availability and growth.
20+
Global brand portfolio
183+
Product records mapped
7+
Supplier groups
5+
Category hubs
Choose your route: supplier to brand, brand to product, or category to product family.
Request Company Profile Trade-Roots at a glance
Proof points that make the network feel alive.
This layer turns the homepage from a visual opening into a business proof dashboard: brands, products, suppliers, categories and B2B readiness are shown as signals of scale.
02
183+
Product records
Structured product records ready for retail discovery, category browsing and buyer confidence.
03
7+
Supplier groups
Principal and supplier relationships presented as a credible route-to-market portfolio.
04
5+
Category hubs
Commercial category universes that explain where every brand belongs on the shelf.
05
Live
Market signals
A digital presence designed to communicate movement, availability, visibility and execution.
06
B2B
Partner readiness
A sharper corporate journey for suppliers, retailers, wholesalers and institutions.
What we do
Three routes into one market engine.
Trade-Roots makes supplier, brand and category discovery feel connected instead of scattered across a long catalogue.
Supplier route
Start with the principal, understand the brand family, then move into product depth.
Open routeBrand route
Explore the brand world first, then move into commercial product families and category context.
Open routeCategory route
Begin from buyer intent: category, brands inside the category and the products that support the shelf.
Open routeBrowse by supplier
Start with the principal behind the portfolio.
Supplier-first discovery helps partners understand which manufacturers, brand families and product ranges sit behind the Trade-Roots route-to-market engine.
13 brands · 70 products
London, United Kingdom
Unilever Portfolio
A multi-category global portfolio spanning personal care, beauty, oral care, laundry and home care.
View supplier portfolio
1 brands · 27 products
Pavia, Italy
Riso Scotti
Rice, plant-based drinks and wellness pantry stories rooted in Pavia.
View supplier portfolio
1 brands · 26 products
Fara San Martino, Abruzzo, Italy
De Cecco
Italian pasta heritage, durum wheat craft and meal ritual storytelling.
View supplier portfolio
1 brands · 18 products
Europe
Dr. Marcus
Car air-care, home fragrance and motoring maintenance as a colorful retail category.
View supplier portfolio
2 brands · 17 products
Italy
Italian Bakery Makers
Biscuits, ladyfingers and croissant ranges framed as bakery and snacking stories.
View supplier portfolio
1 brands · 17 products
Asti, Piedmont, Italy
Saclà
Pesto, sauces, olives and condiments presented as Mediterranean food stories.
View supplier portfolioBrowse by brand
Move from brand world to product family.
Brand-first browsing gives retailers and buyers a fast way to understand product depth, supplier context and commercial fit.
27 products
Riso Scotti
Riso Scotti is Italy's premier rice brand specializing in risotto rice, rice cakes, plant-based milk, and organic products.
Riso Scotti
26 products
De Cecco
De Cecco is a premium Italian pasta brand with 140+ years of tradition and excellence.
De Cecco
21 products
Axe
Axe is a premium body spray brand for men offering bold fragrances and style.
Unilever Portfolio
18 products
Dr. Marcus
Dr. Marcus is a premium car care and home fragrance brand offering innovative air fresheners, cosmetics, and cleaning solutions.
Dr. Marcus
17 products
Sacla
Sacla is a premium Italian brand specializing in authentic pesto sauces, tomato condiments, and Mediterranean delicacies.
Saclà
14 products
Comfort
Comfort is a premium fabric conditioner brand offering premium fragrances and superior fabric care.
Unilever Portfolio
13 products
Antonelli
Antonelli is an Italian pastry brand renowned for premium butter croissants with natural ingredients and decadent fillings.
Italian Bakery Makers
9 products
Cif
Cif is a leading multipurpose cleaning brand offering powerful spray cleaners, floor cleaners, and kitchen solutions.
Unilever Portfolio
Browse by category
Category-led discovery for buyers.
Category pages act as buying hubs: the category opens into the brands, supplier relationships and product families behind each shelf need.
6 brands · 53 products
2 supplier links
Home Care
Cleaning, laundry and fragrance rituals for homes.
1 brands · 19 products
1 supplier links
Personal Care
Daily grooming, skin, oral and hygiene routines.
8 brands · 18 products
1 supplier links
Beauty
Glow, fragrance, self-expression and heritage.
1 brands · 6 products
1 supplier links
Accessories
Air-care, motoring and impulse retail ranges.
5 brands · 0 products
4 supplier links
Food & Pantry
Italian staples, rice, sauces, bakery and meal stories.
Who we serve
Different buyers, one route-to-market language.
This section turns the website from a generic catalogue into a B2B-aware experience. Each visitor can quickly recognize their own buying context and understand why Trade-Roots matters to them.
High-volume retail
Modern retail shelves
Fast-moving brand portfolios for high-volume supermarket environments.
Trade-Roots should speak directly to supermarket buyers who need dependable replenishment, recognizable brands and category-ready assortments that can sit confidently on modern shelves.
Shelf-ready assortment planning
Category and brand visibility
Promotion-ready product families
Reliable replenishment rhythm
Supermarkets
Buyer context
Buyer confidence signals
Signals that show what buyers should be able to trust.
Until approved client quotes are available, this section avoids fake testimonials and uses confidence signals that explain the business value partners should expect.
Reliable replenishment partner
Trade-Roots is positioned as the kind of partner retailers need: organized, category-aware and focused on availability.
Client quote pending
Market-entry confidence
The site should make international and regional principals feel that their brands can be represented with seriousness and care.
Client quote pending
Professional supply experience
For hotels, institutions and larger buyers, the experience must feel structured, easy to trust and ready for business enquiries.
Client quote pending
Replace before final publication
Client quotes pending approval
These cards are confidence signals, not published testimonials. Replace them with approved client quotes, names and company details before using testimonial language.
Market intelligence
Insights that help brands move better.
Trade-Roots should not only show products; it should teach the market how distribution, retail presence and brand growth work together.
Featured insight
Distribution Story
From supplier to shelf: how the portfolio moves
How manufacturers, categories, brands and products connect across the commercial route.
Read insightBrand Thinking
Why brand context should come before product grids
Buyers compare products faster when the supplier, category and range context is clear.
Open storyCategory Insight
Category intelligence turns FMCG sections into useful guides
Each category gets facets, ranges and buying context so product discovery remains structured.
Open story View all market stories →Start the right conversation
Ready to move from interest to route planning?
Request a company profile, start a supplier conversation, or speak to the team about retail, wholesale and category opportunities.
Supplier partnerships
Retailer enquiries
Procurement conversations
Company profile requests
Company Profile
A boardroom-ready overview of Trade-Roots, its positioning, portfolio and route-to-market story.
Brand owners, retailers and institutional buyers
Preview draft PDFCapability Statement
A concise summary of importation, warehousing, distribution, retail execution and brand growth support.
Suppliers and procurement teams
Preview draft PDFDistribution Network Brief
A visual brief for coverage, hubs, channels and how products move from supplier to retail shelf.
Principals evaluating regional coverage
Preview draft PDF