


Product context
What it is used for
Close-Up Diamond Attraction Toothpaste delivers professional whitening with 100% proven germ protection and cosmetic dentistry-inspired formula.
Use case
Diamond Attraction Toothpaste sits in the Beauty portfolio. The product story should explain the routine, occasion or retail shelf problem it solves before the visitor opens a commercial enquiry.
Benefits
- Helps a customer understand the beauty need before comparing items.
- Connects Close-Up to its supplier, category and range context.
- Keeps the product connected to brand, category and supplier context.
Facts and details
- Final ingredient, certification and manufacturer facts should be verified from official supplier assets.
- Narrative copy should be original Trade-Roots copy, not pasted from manufacturer websites.
- Every product should carry asset-rights notes before production launch.
Brand and supplier context

Close-Up
For over 50 years, Close-Up has been delivering innovative oral care solutions with distinctive breath freshness.
Category
Beauty
Supplier
Unilever Portfolio
Role
Range review item
Structured details
Formula
Professional whitening
Protection
100% Germ protection
Benefits
Cosmetic dentistry formula
Best For
Brightening & whitening
Special
FIFA World Cup partnership
Enquiry
Add this product to a buying conversation or range review.